Polaroid Grey Label
Polaroid Grey Label is a collaboration between two of the most influential icons of our time, Polaroid and Lady Gaga. Working together, we created an exciting line of products that take creativity & fun to a whole new level.
Polaroid Grey Label is a collaboration between two of the most influential icons of our time, Polaroid and Lady Gaga. Working together, we created an exciting line of products that take creativity & fun to a whole new level.
Logo Treatment
Grey Label Icon "G Pixel"
GL10 Instant Mobile Printer
GL20 Glasses
GL30 Camera
GL30 Standing Upright becomes a Digital Picture Frame
GL10 Hero Illustration – Illustration by Ars Thanea
GL10 Hero Illustration Detail – Illustration by Ars Thanea
GL10 Hero Illustration Detail – Illustration by Ars Thanea
GL10 Packaging
GL10 Packaging
GL10 Mobile App – Allows users to add effects and Polaroid borders before printing.
GL10 Software
A sampling of effects from the GL10 Mobile App.
Lady Gaga wearing the GL20 Glasses
Gaga at work – Creative Session Tokyo
Gaga at work – Creative Session MIT
Over 1 Billion media impressions for the launch of Polaroid Grey Label
